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الوصف الوظيفي

Company Name / اسم الشركة : HBG

JobTitle / اسم الوظيفة: Marketing manager

Number of Positions / عدد الموظفين المطلوب :2

Sector of Activity / القطاع:  FMCG

Location / عنوان  الشركة : طرابلس

 

   Company Description / لمحة على الشركة : مجموعة حسني بي القابضة

 


Main Responsibilities / المهام الرئيسية:

   Remain up-to-date with news, research, and any other information that directly affects products, including competitors’ marketing activities and strategies

   Promote the sales of the  products sold by the company that will most benefit customers, and establish creditability through communication in a manner that will optimize the company's image and savings

   Establish and communicate division goals and results to Sales Department.

   Design, implement, and facilitate annual marketing plan for the company; support and facilitate development and implementation of section business/marketing plans, for the purpose of maximizing the revenues and profits of the firm

   Ensure that selected strategy aims for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, and other goals

   Develop a market strategy that encapsulates the key benefits the company's products offer that is positively differentiated to that of competitors

   Develop and communicate sales call recap, market share report, sales analysis and strategy review reports, sales promotional efforts and upcoming promotional plans with all applicable management

   Implement and develop product management, price, placement, and promotion for all company products, whether private label or external

   Develop and implement a marketing strategy that delivers a compelling value proposition that reinforces the company’s chosen positioning, builds customer loyalty and brand equity among target customers, and achieves the company's marketing and financial objectives

   Liaise and network with all relevant stakeholders including customers, colleagues, suppliers and partner organizations

   Source advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign

   Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets

   Oversee corporate communications activities including: external communications and systems, internal communications and systems, public relations efforts, external vendors and suppliers

   Manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs

   Arrange the effective distribution and dissemination of marketing and advertising materials

   Organize and attend events such as conferences, seminars, receptions and exhibitions for the benefit of the company.

   Source and secure sponsorships

   Conduct market research such as customer questionnaires and focus groups, sales forecasts, sales force and reseller incentive programs, sales force management systems, and customer relationship management tools (CRM); evaluate marketing campaigns; monitoring competitor activity;

   Other duties as assigned by the Regional Sales & Marketing Manager.

 

 

Required Skills / مؤهلات شغل الوظيفة:  

 

   Fluant English

   Think creatively

   Be proactive and able to take the initiative

   Computer literate and able to use Microsoft Office, Microsoft Outlook and the internet

   Possess excellent communication skills and have an ability to maintain a good working relationship with others.

   Strong organizational and time management discipline.

   Ability to multi-task and operate effectively in stressful situations.

   Ability to train, guide and lead a team.


Years of Experience / سنوات الخبرة : [0 – 3 years] ¨       [3 – 5 years] ¨       [5 – 10 years] ¨      

نظرة عامة على الوظيفة

  • تاريخ النشر : 10-01-2024
  • اسم الشركة : HB Group
  • اسم الوظيفة : Marketing manager